Is summer the best time for ant outreach? A Google-trends analysis

How popular is the word ‘ant’ in google searches from different countries? How does it change over time?

I used Google trends to check that. World wide, there seems to be a seasonal pattern in the search popularity.

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Note: Here 100 means the most popular (given the range of time, country, topic (Biological sciences etc). 0 means less than 1% popular relative to the most popular score (of 100).

Although it could be biased by the population who knows how to use internet and have access to it, North American countries like Canada and US follow a seasonal search pattern with summer periods getting more searches.

 

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The United Kingdom has a similar pattern too.

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Perhaps it could be to get rid of ants in their houses. (This is definitely a correlation and a speculation, but not causation). But not all ants are bad. Maybe summer time is the best to teach people about ants, organise ant outreach programs and school visits etc. Although any time is good time to teach anything (almost), making more online content during the summer months can be helpful for people and raising awareness about ants, diversity, conservation, pest control, and all the cool ant science!

I expected a similar pattern for most norther hemisphere countries, but it was not true for countries like Russia and Germany (although there seems like a weak pattern towards recent years in Germany). It could be due to various reasons like culture,and internet literacy/usage/availability.

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Souther hemisphere countries like Australia have a peak in its summer time (Dec-Feb). But this was not true for South Africa.

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So more ants for the summer. More ant searches. More ant content for the summer. That is what we need.

 

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One thought on “Is summer the best time for ant outreach? A Google-trends analysis

  1. Really cool! The idea of timing ant outreach to these months in interesting. I’ll keep it in mind!

    And I feel like Google Trends is under-utilized, at least by me haha. There are likely all kinds of things like this that someone could explore and apply.

    Liked by 1 person

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